A friend of mind this morning asked, "How can I make a post that goes viral?".
I read his question as if it's saying, "How can I make a post that gets shared by multiple people?"P
Well I will admit that whilst I am not a scientist on the matter, people tend to share different types of posts based on their interests and motivations. Here are some common types of posts that people tend to share.
But lets get into what i have seen to work!
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| Photo by Andrea Piacquadio: https://www.pexels.com/photo/happy-ethnic-woman-sitting-at-table-with-laptop-3769021/ |
Why Inspirational and motivational content gets shared a lot on Social Media
Posts that inspire and motivate people tend to be popular. These could be stories of personal triumph, motivational quotes, or uplifting messages.
Inspirational and motivational content has a wide appeal and is often shared because it can positively impact people's lives. Here are some examples of inspirational and motivational posts:
Stories of personal triumph: People love to read about others who have overcome obstacles and achieved their goals. These stories can be inspiring and offer hope to others who may be facing similar challenges. For example, a post about a person who struggled with addiction and overcame it to lead a successful life could be very motivating.
Motivational quotes: Inspirational quotes or messages can be a quick and easy way to get motivated. A post featuring a collection of motivational quotes on a particular theme, such as success or perseverance, could be popular and widely shared.
Posts that offer a positive message or perspective can be very inspiring and motivational. For example, a post about the power of gratitude or the importance of self-care could be well-received and widely shared.
These types of posts often strike a chord with readers and inspire them to share with their friends, family, and followers. They can also be a source of encouragement and motivation for people who are facing challenges in their lives. By sharing this type of content, people can help spread positivity and inspire others to reach their full potential.
People are wired to search for news and current events
Posts that cover breaking news or current events in a unique and informative way tend to be shared widely.
People love to stay informed about what's happening in the world, and posts that cover news and current events in a unique and informative way tend to be popular and widely shared. Here are some examples of news and current events posts that people might share:
In-depth analysis of a current event: A post that provides a detailed analysis of a breaking news story, such as a political scandal or a natural disaster, could be popular and widely shared. This type of post can offer new insights or perspectives on the event, helping readers to better understand the situation.
Expert opinions on current events: Posts that feature expert opinions on current events can be very informative and engaging. For example, a post that asks several experts for their thoughts on a recent political debate or a scientific breakthrough could be well-received and shared.
Unique takes on current events: Posts that offer a unique take on a current event can be very engaging and popular. For example, a post that uses humor or satire to comment on a political issue could generate a lot of engagement and be shared widely.
Visual representations of current events: Posts that use graphics, images, or videos to explain a current event can be very effective in conveying information and generating interest. For example, a post that uses a map to show the spread of a disease or an animated video to explain a complex scientific concept could be well-received and shared.
These types of posts can help readers stay informed about current events and provide them with new insights and perspectives. By sharing these posts, people can also help spread important information and engage others in important discussions about current events.
Laughter is the best medicine!
There is no surprise that funny posts go viral. Posts that make people laugh or bring a smile to their face tend to be popular and shared.
Controversial or thought-provoking content
Posts that spark a heated debate or challenge people's beliefs tend to be shared and generate a lot of engagement.
Personal experiences help us connect
Posts that share personal experiences or anecdotes tend to be relatable and generate a lot of emotional engagement, making them more likely to be shared.
How-to guides and tutorials
Posts that provide useful information or step-by-step guides on a particular topic tend to be popular and shared widely.
Seeing is not only believing, it's feeling!
Posts that feature eye-catching graphics, images, or videos tend to be shared more often than text-only posts.
Remember, not all types of posts will appeal to all audiences, so it's important to understand your audience and their preferences when deciding what type of posts to write and share.